The healthy fight between Android devices and Apple iPhones has just gained a new chapter. That’s because the research firm Counterpoint Research released a statistic stating that Apple cell phones are in the hands of half of US userswhile the other half is mainly divided between 150 models of Android phones.
Apple’s 50% market reach, according to the Financial Times, specifically belongs to the “active users” category, so it’s not limited to cell phones shipped in 2022. In other words, 50% of all smartphone users in the United States are now using an iPhone. Statistics, however, cannot differentiate how many of these are newer models and how many are older.
This is an important milestone for Apple and possibly a red flag for Samsung, Lenovo, Motorola (next in terms of country share) and other competitors. In case, iPhones have not accounted for 50% of active users in the country since the first model was launched in 2007.
Recalling that Apple is now preparing to launch the iPhone 14 series, while Samsung has already launched its most advanced handsets of the year with the foldable Galaxy Z Fold 4 and Galaxy Z Flip 4. Interestingly, however, Samsung Display is responsible for providing about 80% of the panels in Apple’s lineup that should be announced in the coming weeks.
This news comes even after Counterpoint Research itself noted that the average sale price of premium smartphones in the global market (covering those sold from US$ 400) grew 8% in Q2 2022 compared to the same period last year, reaching the value of US$ 780 — in direct conversion, something close to R$ 4,650.
Apple remains the leader in this segment, representing 57% of smartphones sold, while Samsung is in second place, with 19% — 2% more than in the previous quarter, mainly thanks to the S22 Ultra, which was the best-selling Android smartphone in the segment. premium for the second consecutive quarter.
