Mark Zuckerberg, CEO of Meta Platforms, has taken advantage of his Facebook profile to announce, through a succession of comments, the news that will be available to creators so that they can earn more money with their creative work.
Zuckerberg will not only offer more avenues of monetization to creators who already make money on the platform, but will also expand monetization tools to more creators, benefiting creators on Facebook as well as creators on Instagram.
Caring for their creators in the face of fierce competition
First, Meta delays charging creators until 2024 for the use of some paid services such as paid online events, follower subscriptions and more. This allows creators to have more income margin, taking into account that the collection of these services would begin to occur as early as next year.
From Meta they also want bring something like TikTok’s Creator Marketplace to Instagram as a place where creators can be discovered by brands so that they can collaborate in different marketing campaigns.
goal also does its first foray into interoperable monetization tools by launching the ability for creators who have subscribers on other platforms to now offer them access to subscriber-only groups on Facebook.
Secondly, is expanding the Facebook Reels Play Bonus program to more creators, who will be able to apply to join those creators who are in the United States, have more than five Reels and at least 10,000 visits in the last 30 days, and Instagram Reel creators can also take their video posts to Facebook, being able to memorize them there as well.
Also, Facebook Stars, which allows fans to show support for favorite creators, expands to all eligible creators as long as they have at least 1,000 followers in the last 60 days and are in regions where this feature is available.
And finally, Meta is expanding its testing of NFTs on Instagram to more creators around the world, with the announcement that this test will be coming to Facebook soon as well. And where in any case the Ethereum and Polygon blockchains are supported, although support for the Flow and Solana blockchains will also come later.
More information: Mark Zuckerberg
