Conflicts between creature and creator are increasingly lighting up some red flags in big tech. With more artificial intelligence resources open to the public, capable of giving creative answers to users, whether creating images from text, or texts from simple inputs, Google seems to be more concerned about its hegemony —especially in the face of the threat of ChatGPT, an OpenAI tool that answers user questions in the most different ways possible. (Want to try it out? Just go to this link and sign up for a free account.)

Now, according to a report by The New York Times, Google has lit a “red alert” from this chatbox that is giving the talk – the most alarmists think that it has the potential to replace journalists and writers. The company then intends to reallocate several departments to help develop and launch new AI prototypes and products.

The company’s CEO, Sundar Pichai, is reportedly reorganizing the work of different groups within the company to combat the threat posed by ChatGPT.

“From now until a major conference scheduled to be hosted by Google in May, teams from Google’s Research, Trust and Security and other departments have been redeployed to help develop and launch new AI prototypes and products,” he said. the report.

This should also include AI products capable of creating artwork and other images, as recent software already does. The aim would be to introduce something new at Google I/O next year, although it’s not clear what product that might be, or if it could be something related to LaMDA chat.

Seeing the real potential of these solutions against the company’s already established search engine. After all, AIs still need to be fed up-to-date information circulating on the network. In this regard, many times, human capacity still cannot be replaced.