Continuing the Privacy Sandbox project, Google intends to get rid of cookies in web browsers, but the change should not be so fast. The idea is that the changes begin at the end of 2024.

Privacy Sandbox wants to phase out third-party cookies gradually, and in that way limit covert tracking. This protection measure was estimated for the end of 2023, but was postponed to 2024, according to Google’s quarterly report delivered to the UK Competition and Markets Authority (CMA).

To replace cookies, the project wants present a series of less invasive APIswhich limits the length of browsing history that is used to display ads.

Another feature is the FLEDGE API that categorizes users as members of a certain industry; Attribution reporting API that measures ad clicks, leads and conversions; Private State Tokens API to help fight fraud; and Primary Sets API that allows multiple domains belonging to the same entity to be considered part of the same primary.

This movement, even without many confirmations and official dates, is important for developers to update themselves to join the movement, without running the risk of having obsolete creations.

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