Goodbye to images made with AI that pretend to be real: Instagram and Facebook will label them

goodbye to images made with ai that pretend to be.webp.webp.webp
goodbye to images made with ai that pretend to be.webp.webp.webp

The tools and applications to create images using artificial intelligence are becoming more surprising and generating better results. However, this can lend itself to malicious people trying to pass off AI-made images as if they were realAnd this is a problem.

This is why Meta has decided to take action on the matter on its own platforms: Instagram, Facebook and Threads they will start there identify AI images with tags that do not specify that they have been generated artificially, and will also penalize those responsible for publishing them.

If an image has this tag, it is not real: it has been created with artificial intelligence

The idea, clearly, is to help maintain greater transparency and truthfulness on social networks, combating possible deception, or attempted deception, through creations of artificial intelligence.

And it’s getting more and more complicated. differentiate an image made with AI from a real image. There are still aspects like fingers that, so far, generative AI applications fail to create correctly in many cases, but in general these tools are currently very good, and will only continue to improve. Therefore, the risk of malicious people creating images to try to mislead the public with fake news and events that have not happened, among other things, is increasing.

One step that Meta will take to avoid this is to add a label that identifies the image as having been created with artificial intelligence, on Instagram, on Facebook and even on Threads.

Ai Meta Instagram

Of course, the timing of Meta’s announcement of these measures is no coincidence. 2024 will be the year in which the next United States presidential elections are held, so it is important for social networks to prevent the spread of fake news on the platforms, especially during election periods in any country.

Additionally, Meta will also start require users to flag or identify posts created with artificial intelligence share on Instagram, Facebook and Threads. If they do not do so, they will be penalized: users who do not identify posts made with AI “will receive warnings and the post could be deleted,” according to the notice of the company.

Meta has developed its own generative AI tools, but the company still plans to help people differentiate real images from those created with artificial intelligence, to avoid risks of deception and misinformation. Images created with the Meta for AI tool have a watermark that identifies it as an artificially created image. On the other hand, in the case of WhatsApp, implementing a measure like this can be much more complicated, because the platform has end-to-end encryption in chats.

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