Galaxy S23: line hits new record and Ultra variant corresponds to 60% of sales

The Galaxy S23 line was eagerly awaited after some stumbles in the previous generation. Apparently, the South Korean has listened to the criticism carefully and its latest flagships have exceeded all expectations.

Samsung revealed to the Korean media that the Galaxy S23 line is a success worldwide. An interesting fact concerns the interest of the models, with the Ultra variant accounting for 60% of all sales.

According to data released by the Korean media provided by Samsung, the Galaxy S23 line has already surpassed the sales record of the Galaxy S22 series. In Europe alone, the sales volume of the new flagships is 1.5 times greater than the predecessor generation.

In Latin American markets, such as Europe and Mexico, where sales started a week after the global launch on February 17, the sales volume is 1.7 times greater than the Galaxy S22 line.

The impressive performance was also observed in the Middle East and India, with results 1.5 and 1.4 times higher, respectively. So far, Samsung has not released numbers for the North American market, including the United States.

Samsung Galaxy S23 Ultra. Reproduction: collection

The South Korean also brought details about the demand for the three models of the Galaxy S23 line. The Ultra variant accounts for 60% of sales, while the Standard and Plus variant account for 20% each. In South Korea, the Galaxy S23 line surpassed 1 million units sold.

Many attribute as one of the main points for success the decision to use the Snapdragon platform in all markets and variants of the Galaxy S23 line. Last year, the South Korean decided to use the Snapdragon 8 Gen 1 in some markets, while others received the Exynos 2200, which had a disappointing performance.

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  • The Samsung Galaxy S23 Plus is available from Girafa for BRL 5,398 and at Extra by BRL 6,299.
  • The Samsung Galaxy S23 is available from Girafa for BRL 3,998 and in Magazine Luiza by BRL 5,399.
  • The Samsung Galaxy S23 Ultra is available from Girafa for BRL 6,398 and on Amazon for BRL 8,359.
(updated April 06, 2023 at 07:30)