After simplifying login and integration with Instagram, Facebook started testing a new functionality for its users. The social network is experimenting with a subscription that allows you to pay for early access to posts from content creators.
The period of exclusivity to view the post varies between 24 hours, 48 hours or even a week. The discovery was made by musician and social media enthusiast Jonah Manzano earlier this week.
— Jonah Manzano (@jonah_manzano) September 26, 2022
The novelty is enabled at the time the content is published. The creator can choose whether to make the post public, subscriber-only, or pay-as-you-go early access.
If you choose the last option, the owner of that material must decide the duration of the closed preview between the three options – 24 hours, 48 hours and a week. After the period, the post becomes public.
On the one hand, the intention is that creators can give a differential to their subscribers, without leaving aside those who do not pay for their content. On the other hand, Facebook manages to increase engagement within the social network, as well as the usage time of its active users.
As of right now, the feature is still in the testing phase and is not expected to reach all users – nor is there official confirmation that it will actually become a feature in the final version for the future.
So, did you like the idea of early access to Facebook posts? Comment with us!