Facebook abandons podcasts and closes all tools

Last summer, Facebook announced that it was jumping on the podcast car with the launch of a function to distribute these files through its social network in an automated way. However, less than a year after this move, the company, now renamed Meta, has announced that it is exiting its podcast business.

Less than a year after its launch, Facebook announces that it is giving up its business in the podcast format

This implies that, as of this very week, won’t allow podcasters to rebroadcast their shows By facebook. Over the next few weeks, it will also close Soundbites, a tool that allows users to easily cut and create small audio clips, in order to share a statement with other users or post it on social networks.

This remodeling of the audio section of Facebook will also affect the Live Audio Rooms, the tool created by the social network to compete with Clubhouse. These audio rooms, which allowed users to join conversations, will be integrated into Facebook Live.

According to a Meta representative, this decision responds to a strategy to “focus efforts on significant experiences”. Already in recent weeks the company gave clues of its intention to disregard audio formats to focus on the most profitable products. For example, the main Facebook feed or Instagram Reels.

From Meta they assure that their audio services have registered good results so far. Despite this, Zuckerberg’s company prefers to focus on develop the metaverse and its tools for buying and selling products and services. Meta’s strategy now involves taking control of the virtual reality and augmented reality sectors.

.