After creating its own studio to produce original content, DAZN made an important acquisition to regain strength in the streaming market. The company bought competitor Eleven Sports on Tuesday (27) and has now expanded its catalog of broadcasting rights globally.
The deal will put DAZN in more markets in Europe and Asia, as well as becoming the top domestic broadcaster for top-flight football in countries such as Portugal and Belgium. The platform also gains strength in Poland, Hong Kong and Taiwan, where it joins other locations such as Germany, Italy, Spain and Japan.
Currently, DAZN’s portfolio of events encompasses combat sports and the UEFA Women’s Champions League (UWCL). Now it joins the Asian Champions League and other titles. The deal also includes Team Whistle, a social media company, and the MyCujoo platform live service technology, which Eleven acquired in 2020.
“The acquisition adds scale to our business. It’s a big step forward in our mission to be the premier global sports platform. DAZN has invested in building a revolutionary digital sports platform where fans can enjoy the full range of interactive sports entertainment. We look forward to expanding these capabilities into new markets, as well as leveraging Eleven’s capabilities in DAZN.”
CEO of DAZN
Eleven also has an agreement with FIFA worldwide, for the production, delivery and distribution of live games through the FIFA+ service. This must be maintained by the new owner for the future.
In Europe, Eleven closed with CBF in 2022 to broadcast the A1, A2 and A3 Series of the Europeian Women’s Championship. In addition, this year the platform has already shown state championships in states such as Rio de Janeiro, Goiás, Alagoas, Rio Grande do Norte, Piauí, Distrito Federal, Espírito Santo, Mato Grosso, Mato Grosso do Sul and Rondônia.
In partnership with the São Paulo Football Federation (FPF), the service also showed the São Paulo Junior Football Cup and the Paulistão A2 and A3 Series.
DAZN has not yet detailed how the future of both platforms will be, but the trend is that the agreements already defined are fulfilled.
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