CrushPoints: happn announces feature that lets you find people based on your favorite places

CrushPoints: happn announces feature that lets you find people based on your favorite places
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This Wednesday (14), happn introduced a new functionality for its users to find people based on their favorite places in common. “CrushPoints” is a resource that will allow singles to connect through the establishments they like the most.

Available for almost a thousand locations in the cities of São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Curitiba and Brasília, CrushPoints covers six different categories: events, bars, restaurants, sports, culture and outdoor activities. When a user frequents one of the selected establishments, it will be possible to see who went there as well.

(Image: Disclosure/happn)

According to a survey done on the app itself, 62% of users prefer to meet people in bars. Nightclubs are the second favorite place to meet other singles. Now, with the new functionality of happn, it will be even easier discover the profiles that also frequent your favorite places.

To use the resource, users will be able to access the profiles of other singles to find their preferred environments or use the Map. According to the company, CrushPoints is ideal for discovering individuals with common interests or finally approaching a person you met in a specific place, but could not do it in person.

(Image: Disclosure/happn)

happn is built with a different purpose than other dating apps like Tinder. The platform aims connect people you pass on the street, but never had the opportunity to meet. Now, starting a conversation with the “crush” you met at your favorite restaurant will be even easier.

New design for the app

Alongside the introduction of CrushPoints, happn announced a major visual overhaul for the brand and app. With a new interface designed by Koto Studio — already known for its work with Netflix, Blablacar and Airbnb —, the dating app moves away from the old visual language maintained since its beginnings in the last decade.

“This visual identity overhaul marks a new turning point in our history,” says Karima Ben Abdelmalek, CEO and President of happn. “We keep our promise to combine our ambitions with the expectations of singles”, she continues, adding that the platform will still receive a series of news to enrich its experience.

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