Century-old fruit shop that has an apple as its logo is sued by Apple

TC Teach: how to disable programs that start automatically when you turn on your Mac
1683564946 tc teach how to disable programs that start automatically when.jpeg

A apple sued a fruit shop called fruit union suisse, which has been running for 111 years in Switzerland, by using an apple logo. It is noteworthy that the brand is very different from the iPhone company. The information was disclosed by Wired magazine.

The fruit shop’s logo consists of a red apple with a white cross on one side, elements that refer to the Swiss flag. A company centennial questions the process as its brand differs well from Apple’s bitten apple.

Image shows the two logos side by side. Image: Playback/Internet

In an interview with wired, the director of fruit union suisseJimmy Mariéthoz, said that any visual representation of a fruit can be something of an action and stated that Apple is not trying to protect the bitten apple, but something much broader.

“Their (Apple) goal here is to really own the rights to a real apple, which for us is really almost universal… It should be free for everyone to use. Theoretically, we could be entering very slippery territory every time we advertise with an apple,” commented Mariéthoz.

Sought by Wired, Apple did not comment on the matter. While the case has perplexed Swiss fruit growers, it is part of a global trend for Apple to have entered several similar trademark disputes in several countries.

In 2020, the company filed a lawsuit in the United States against the Prepear app, which used a pear as a visual identity. In Europe, it is worth remembering Apple’s dispute with Gradiente over the use of the name “iPhone”, which will be judged by the Federal Supreme Court (STF).

And you, do you think Apple is correct? Tell us in the comments down below!

Previous articleWhat Flight 50 Means for the Ingenuity Mars Helicopter
Next articleSamsung launches program to exchange old phones for new Galaxy
Expert tech and gaming writer, blending computer science expertise