Now, some high-end cell phones will carry a special fragrance that will identify them from other devices, in order to give users a new feature this 2023 and move them away from the predetermined smells that the equipment and components of the box have.

This project began last year with a pilot plan in Brazil, the United States and India with Motorola, but it will begin to be taken to all the places in the world where the brand sells its phones; the above, thanks to a partnership with firmenich, a company in charge of the production of raw materials for the elaboration of perfumes.

The idea of ​​this strategy is that users perceive the smell of the mobile from the moment they open the box and that they maintain it during their daily use, as is the case with perfumes or air fresheners for the car.

What will be the smell of the cell phone

According to a study of Rockefeller University Human beings are able to remember 35% of what they smell, 5% of what they see, 2% of what they hear and 1% of what they touch, so the sense of smell is a big point. to explore.

The work of both companies was based on four pillars to create the fragrance: diversity, innovation, trust and that it was unique. The result was an aroma, consisting of a complex blend of fresh aldehydes, aromatic notes, and tonic spices, felt upon opening the box.

“In this fragrance, the top notes, those that are perceived at the beginning, are fresh and aquatic, which are combined with a dense base of musk, amber and firewood. All this gives a feeling of elegance and naturalness”, he assured Renata Altenfelderglobal brand director of the cellular company.

The design of this scent took a year of development, including tests in various countries, to launch it on the brand’s highest-end phones, such as the Edge line.

According to the results obtained, the fragrance will be impregnated in the box for 90 days, although both companies hope to take this project to more places apart from their phones, although for now the perfume is not sold separately.

technological smells

This is not the first time that a technology brand has sought to implement the sense of smell in its devices. In it CES 2023 a project was presented to have scents in the metaverse with a new device called ION 3designed by the company OVR Technology.

This would be used when sitting watching a movie and enjoying a video game and getting a whiff of what the characters on screen are experiencing.

The company describes this development as “personal scent technology” for augmented and virtual reality environments. Its operation is based on a series of cartridges that are synchronized with virtual reality and augmented reality devices, located just below the slow ones in each user’s nose.

In addition to feeling the smells of digital content, people will have the possibility to create their own virtual scents, which could open the door for perfumery companies to take their products to the metaverse as is already the case with clothing.