Canal+ and Apple TV+ in France, these greats come together to offer Apple TV+ to subscribers in that region.
On April 20, 2023, Canal+ subscribers in France will have full access to Apple TV+ at no additional cost.
Apple has announced that its streaming service will be available to all Canal+ subscribers in France directly on their existing decoder, meaning they won’t need a separate app or subscription.
This historic partnership between Canal+ and Apple is the second time the two companies have teamed up to increase their presence in French homes.
In May 2018, Apple partnered with the premium TV company to allow subscribers in France to opt to receive an Apple TV 4K on a rental basis instead of a traditional cable box.
Announcement of the merger of Canal+ and Apple in France.
The announcement of this partnership has been very well received by both companies.
Eddy Cue, Apple’s senior vice president of services, has mentioned Canal+’s commitment to excellent programming, and has expressed his enthusiasm to collaborate with the company to bring Apple TV+’s catalog of distinguished movies and series to more homes around the world. the French territory.
For his part, Maxime Saada, President and CEO of the Canal+ Group, highlighted the importance of this partnership for the company’s business and stated that they are consolidating both their business as an aggregator, through Apple TV+, and their business as editor, with the transmission of selected Apple Original series on its Canal+ channel.
This partnership will not only give Canal+ subscribers in France access to a wide range of content on Apple TV+, but will also increase Apple’s presence in the French TV market.
With this partnership, Apple is demonstrating its commitment to the global expansion of its streaming service and its partnership strategy with leading companies in the television market.
The partnership is also great news for the French creative industry, as Apple has highlighted its commitment to the country’s creative industries, saying they will continue to highlight many of its best writers, directors, actors and artists through programs like Liaison. and Drops of God.
More information about Canal+ and Apple in France.
First of all, this partnership between Canal+ and Apple can be seen as a strategy to compete with other streaming services in France, such as Netflix and Amazon Prime Video.
With this partnership, Canal+ is offering its subscribers an additional service at no additional cost, which could improve its attractiveness over its competitors.
On the other hand, Apple can increase its user base in France by reaching out to Canal+ subscribers.
Other important information is that Apple TV+ has been investing in French content for its streaming platform.
In 2022, it was announced that Apple TV+ was working on a French series called “The Pioneers“, a sci-fi drama series that follows a crew heading to a new world to colonize.
Additionally, the psychological drama series “Liaison” is a French production in association with StudioCanal and Federation Entertainment that premiered on Apple TV+ in 2021.
This investment in French content could be seen as a sign of Apple’s commitment to the French creative industry and its intention to increase its presence in the French TV market.
Canal+ and Apple.
Finally, it is important to highlight that the association between Canal+ and Apple is not limited to offering Apple TV+ to Canal+ subscribers.
It also includes the transmission of selected Apple Original series on the Canal+ channel in France.
This broadcast of Apple Original content could be seen as a way to broaden Apple’s audience in France and offer Canal+ users a wide range of high-quality content.
We can say that the partnership between Canal+ and Apple to offer Apple TV+ to subscribers in France is a strategy to compete with other streaming services in France and increase Apple’s user base in the country.
Apple has been investing in French content for its streaming platform, and the partnership also includes the transmission of selected Apple Original series on the Canal+ channel in France.