Apple will celebrate February as Black History Month with several actions to promote creators and a new accessory for the Apple Watch: the Unity Sport Loop band. It comes with the word “Unity” in abstract form with red, black and green threads in homage to the Pan-African flag and matches the new commemorative face for the watch.
The new bracelet is compatible with all Apple Watches that can use 42, 44 and 45mm bracelets. Apple even highlights how its design was conceived:
Designed by black creatives and black allies within Apple, this bracelet is a tribute to black history for anyone committed to ending racism and building a fairer world.
There’s even a made-for-iPhone wallpaper featuring the same colors and patterns, allowing users to show their support for Black History Month with the whole kit to match.
In addition, Apple will also promote black content creators in the App Store and other services. In the store, apps like Dot’s Home will be highlighted for educating users about the housing disparities experienced in black communities, as well as others like Goaletter, Altro and CapWay, which empower people with financial resources.
Apple Music will have playlists like For Us, By Us, which will include artists that demonstrate the resilience and resilience of the black community. The service will also highlight how black people have revolutionized this art across all genres.
Apple TV will have a special curation of series and films with Dr. Jelani Cobb, who is dean of the School of Journalism at Columbia University and a writer for The New Yorker, with the theme “The Question of Black Lives.”
Apple Fitness Plus will also have workouts and playlists celebrating black artists and even a dedicated date meditation guided by Fitness Plus trainer JoAnna Hardy.
Apple News will have featured articles with interviews and stories about the Black experience in North America, Podcasts will have programs dedicated to showing how Black people are present everywhere with their rich culture positively influencing everyone.
Finally, Apple Books will have the new “Read More Black Authors” collection of recommended ebooks and audiobooks in various genres featuring black history and writers you can’t help but read.
It is worth mentioning that previous versions of bracelets to celebrate Black History Month will be available again.