Artificial intelligence: Transparency, deepfakes… What the new measures taken by YouTube will change

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artificial intelligence transparency, deepfakes… what the new measures taken by youtube will change
artificial intelligence transparency, deepfakes… what the new measures taken by youtube will change
  • This Tuesday, the YouTube platform announced a series of measures around Artificial Intelligence.
  • In the coming months, content creators will have to notify their subscribers if content has been synthetically modified. If they do not do so, their videos could be removed and sanctions could take place.
  • However, YouTubers will be better protected from the risks of deepfakes with stronger moderation.

Will the YouTube of tomorrow be more transparent in terms of Artificial Intelligence (AI)  ? At least that’s the promise made by the platform this Tuesday in a press release . “YouTube aims to transform the experience on the platform, both for creators and for their audiences, thanks to generative AI. This transformation necessarily occurs by striking a balance between opportunities and responsibility to protect the YouTube community,” summarizes the announcement. For the video platform, Artificial Intelligence functions as both a technological asset and a danger for its creators.

Let us remember, for example, the pornographic deepfakes of which Léna Situations was a victim this summer. During her August vlogs, the YouTuber was – rightly – concerned about the use of her face on another body, naked, for pornographic purposes. Musical artists have also been affected, like the false duo Drake-The Weeknd , having never actually released a song together. Less dangerous but just as false, the famous Squeezie had seen his face changed into that of Emmanuel Macron. There are thousands of examples like these.

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