Snap Inc. has announced the launch of AR Enterprise Services (ARES), an enterprise solution that enables businesses to integrate Snap’s Augmented Reality (AR) into and work across their own channels with ease. With ARES, companies can offer personalized and immersive AR experiences to their customers, thanks to a set of tools designed to guarantee product quality. Goodr, Princess Polly and Gobi Cashmere are some of the first customers to use Snap’s new enterprise AR solution.
ARES unifies Snap’s AR technology with other company-owned technologies such as Vertebrae, Fit Analytics and Forma to power Snap’s enterprise AR offering. The ARES Shopping Suitethe first ARES solution, includes a variety of products and services, such as interactive 3D Viewer, AR Try-On and Fit Finder, which integrate directly into company apps and websites. ARES Shopping Suite offers services and support for AR content creation, business tools to manage materials and onboarding, and experience delivery.
Companies that already use ARES Shopping Suite features have seen great results. For example, Goodr leveraged AR Try-On technology and interactive 3D Viewer to replicate the in-store shopping experience on customers’ mobile devices, seeing an 81% increase in purchases and a 67% increase in conversion for customers. mobile users, which translated into a 59% increase in revenue per visitor. Princess Polly incorporated Fit Finder and AR Try-on features to provide recommendations to more than 7.5 million shoppers, with a 24% lower return rate than shoppers who didn’t use this technology. Gobi Cashmere’s conversion rate was 4x higher for shoppers who used Fit Finder recommendations and augmented reality testing features, helping deliver personalized experiences to 1 in 4 shoppers.
The launch of ARES is another step in bringing Snap’s world-class AR technology to business websites, apps and even in their physical locations, according to Jill Popelka, Head of AR Enterprise Services at Snap Inc. ARES is a solution that offers great potential to transform businesses around the world with AR. AR technology is a powerful tool that allows companies to offer personalized and immersive experiences to their customers, which can increase conversion, sales and revenue.
As you can see, with ARES, companies can offer personalized and immersive AR experiences to their customers, thanks to a set of tools designed to guarantee product quality.
