Apple’s App Store generated over $1 trillion in revenue in 2022


What is the impact of the App Store on Apple’s revenue? A new study conducted by the economists of the Analysis Group tells us, thanks to which we discover that the App Store generated over $1 trillion in revenue in 2022registering a 29% increase compared to 2021 data.

The study was funded by the Cupertino company and includes the entire economy of the ecosystem instead of focusing on purchases made through the Apple App Store and in-app purchase systems. This also includes, for example, grocery orders through apps, travel purchases and reservations, revenue from apps like Uber and Lyft, and much more.

The study also allows us to understand that, after the easing of the restrictions from Covid, the categories of apps related to travel and ride-hailing have seen a significant increase in demand, by 84% and 45% respectively in 2022 alone.

Food and grocery apps are among the fastest growing apps and have in fact more than doubled their revenue since 2019. Despite this, the fastest growth in digital goods and services was recorded in the entertainment category.

Here’s a categorical breakdown of App Store revenue in 2022, according to the study.

  • General Retail: $621 billion
  • Travel: $102 billion
  • Food delivery and pickup: $77 billion
  • Groceries: $52 billion
  • Ride-hailing: $48 billion
  • Digital payments: $10 billion
  • In-app advertising: $109 billion

According to Analysis Group’s study, computing is focused on three main app monetization strategies. The first monetization strategy is to sale and distribution of digital goods and services, which can be through the App Store in the form of paid app downloads and in-app purchases, or through the sale of digital content and subscriptions that enable use and consumption both in the App Store ecosystem and elsewhere . Examples of apps using this monetization strategy include those for gaming, dating, video and music streaming, fitness and health, news and magazines.
The second monetization strategy is to selling physical goods and services through the app, such as ride-hailing services, food delivery and collection, travel and digital payment apps. The third monetization strategy is to selling in-app advertising. Examples of apps that use in-app advertising as their primary monetization strategy are social media and short video sharing apps.

The study includes total revenue, including Apple’s 15-30% commission, and anyone wishing to read the full version compiled by the Analysis Group can find it in SOURCE.