Apple may widen the gap between the iPhone 15 Pro and 15 Pro Max to increase sales, says Kuo

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Apple may widen the gap between the iPhone 15 Pro and 15 Pro Max to increase sales, says Kuo
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Apple launched a few weeks ago the iPhone 14 Series line with important improvements to the internal hardware of all versions and changes to the front design of the Pro and Pro Max versions, the only ones to bring the Dynamic Island (“dynamic island”, in literal translation) replacing the rectangular notch with the pill notch.

According to Ming-Chi Kuo, an insider known for getting his iPhone predictions right, from 2023 onwards the company can increase the difference between the Pro and Pro Max model by introducing new features in the more expensive variant in order to encourage fans of the brand. to buy the most advanced version of the smartphone.

As Kuo points out, the manufacturer recently asked partners to significantly increase production of the Pro variants of the iPhone 14 in response to high market demand by the new devices. According to the expert, the Pro Max version alone is responsible for about 60% of the total sales of the more expensive models.

While the Pro line is successful, the mid-range versions seem not to repeat the same feat of their bigger “brothers”, suggesting that consumers see the iPhone 14 Pro and 14 Pro Max as better options in relation to the more affordable phones that bring the chipset of past generation Apple A15 Bionic.

Front design of iPhone 14 Pro Max. (Image by TechSmart.com).

Apparently, the arrival of the iPhone 15 Series in 2023 should be marked by the replacement of the traditional lightning connector for USB Type-C after international authorities put pressure on the Cupertino giant. In addition, cheaper models are also expected to support Dynamic Island.

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Kuo’s Rumor:

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  • The Apple iPhone 14 Pro is not yet available in Europeian stores. To be notified when it arrives click here.
  • The Apple iPhone 14 Pro Max is not yet available in Europeian stores. To be notified when it arrives click here.