Nearly a third of US smartphone users say their next smartphone is very likely to fold in half. And according to the same survey, Apple is among the most preferred foldable phone brands, which is quite an achievement considering the company has yet to release a foldable phone 🤯 A recent Counterpoint Research survey shows that 26% of phone users are “highly likely” to switch to a foldable phone. 16% of survey participants are “somewhat likely” to take this step, while 27% are not sure. Only 17% of phone users say they are “not at all” interested in foldable devices. As for their preferred flip phone design, phone users in the US prefer the clamshell phone format more. 49% favor the clamshell phone, while only 35% prefer the book format popularized by the Galaxy Z Fold series. Interestingly, Apple is the second most popular foldable phone brand in the US, even though the company has yet to release such a device. Apple hasn’t jumped on the foldable phone bandwagon, but 39% of survey participants say Apple is their preferred brand of foldable phones. This demonstrates the power of the Apple brand among users in the United States. Apple fans in the US are very confident in their favorite brand and are willing to say they would buy a foldable phone from Apple before anyone else, even if they have no idea what such an iOS device would look like or work. Samsung remains the number one brand for foldable phones, with 46% of survey participants preferring the Korean brand. And the third preferred brand is Motorola. The latter company is working to launch a new Razr foldable phone this year, which will compete with the Galaxy Z Flip 5.