Analyst: iPhone 14 Pro clearly ahead among new iPhones

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analyst iphone 14 pro clearly ahead among new iphones.png
analyst iphone 14 pro clearly ahead among new iphones.png

While orders for the iPhone 14 Plus appear to be disappointing, the pros are doing well. Users also seem to miss the iPhone mini.

 

Apple’s iPhone 14 Pro and 14 Pro Max are said to be the best-performing new iPhones this year. That’s what the usually accurate analyst Ming-Chi Kuo from the investment house TF International Securities from Taiwan assumes.

 

According to its latest market survey, the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max are expected to be the most popular among buyers, accounting for 60 to 65 percent of shipments in 2022. In Germany you pay at least 1300 euros for the iPhone 14 Pro at Apple if you do not pay off the sum via your mobile phone contract.

The iPhone 14 Pro Max alone should already reach 30 to 35 percent, Kuo estimates – making it the most popular model of all. The 6.7-inch device is available from 1450 euros. Apple will therefore reduce production of the iPhone 14 and increase production of the Pro, the analyst continued. Kuo had previously pointed out that sales of the iPhone 14 and the iPhone 14 Plus, which will only be available from October, were rather mixed. This can already be seen from the availability of the devices. In particular, the pre-orders for the iPhone 14 Plus – which replaces the iPhone 13 mini – are worse than Apple expected.

However, the fact that the majority of sales are moving to the Pro segment is also very attractive for Apple: the prices are higher than for the standard iPhones and should again increase the average price per iPhone sold. Apple has long been recognized as the most profitable maker of cell phones, raking in the majority of profits in the overall market. Still, the industry is wondering if Apple’s current device segmentation makes sense. It is true that the Pro and standard models differ significantly more this year than before. The regular 14 should not be a slow seller for the group.

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Overall, Kuo believes Apple is seeing improvements in the current quarter. A positive forecast can therefore be expected for the next quarterly figures. Previously, some analysts had expressed disappointment with the performance of the iPhone 14; but they may be wrong about the overall picture.

Meanwhile, there are more and more questions about the usefulness of the iPhone 14 Plus. As mentioned, the largest standard iPhone to date, which will be released on October 7th, will replace the iPhone 13 mini, which was said to be very unpopular. The 14 Plus comes with the technology from the 14 (SoC from the iPhone 13 Pro, some camera improvements), but now has a 6.7 inch screen instead of 6.1 inches. You pay at least 1150 euros for it – not a really cheap price. The iPhone 14 Pro Max, which is equipped with significantly more innovations, costs 300 euros more. Many users wonder whether a reissue of the iPhone mini would not have been a better choice – it was significantly cheaper in price and also had a practical form factor.