Today, the Adobe company continues with the creation and innovation of new technologies, this time being a new generative AI called FireFly. The new technology focuses on creating images and text effects with great efficiency, precision, speed, and convenience. This new tool seeks to create new workflows together with Creative Cloud, Document Cloud, Experience Cloud and Adobe Express. This will be a critical piece of new gerative AI technologies from Adobe.

The company has never stopped for a decade in pursuit of better AI with Adobe Sensei. Now that apps and services have these improvements for creating, editing and other methods of more than a million pieces of content.

Adobe Firefly, an innovative and empowering AI for every creator

The interesting AI Firefly gives a new “superpower” to all content creators in their work, as well as going at incredible speed. This tool allows you to work even if you have a lot or little experience and ability turning your dreams into creations in almost any type of tool or content. Between color gradients, videos, audio, images, brushes, etc.

The beta version of Firefly is now fully available. This first version involves a large number of levels for the generation of high-quality images, among other interesting effects. This is a new form of support by Adobe with the creators of its community in the constant evolution of technology. In this first introduction to Firefly, the apps that will include it are Adobe Express, Adobe Experience Manager, Adobe Photoshop, and Adobe Illustrator.

Take advantage of the full potential

Firefly will have the great power of abilities for all creators in their most technical sense or in all kinds of cases. Thanks to the Adobe Stock licenses, there are millions of images and effects that are used for Firefly does not generate any type of content related to the intellectual property of any other user or brand. In the same way, it takes advantage of everything about the files, technology and data that Adobe contains, as well as other company services will be integrated so that the AI ​​contains more information and avoids future damages.

This powerful tool, as the company reiterates multiple times, is totally created to support the ingenious ideas of the creators:

• A totally more efficient workflow. One of Adobe’s studies indicates that 88% of companies had an increase in demand during the last year and expect to increase about 5 times more. Adobe tries to ease the burden with this generative AI that allows you to adjust your workflow quickly and efficiently. The AI ​​will also be able to learn with the material of each company, being unique creations and in the pure style of each particular brand.

• Creators will take command of the generative AI by harnessing its ability to new creative advantages. As in Stock and Behance, the company will have compensation for those who contribute, but this will be after the first Beta version.
• Adobe seeks the standard of quality with the new Initiative for the Authenticity of Contents or CAI to have a better reliability of all digital content. It has more than 900 members and is increasingly relevant in the community. Thanks to the open code of the CAI, all digital content now has its certain recognition of quality. In this way you can also integrate your content to obtain your accreditation and protection. As well as AI creations will have this label.
• Finally, Firefly will soon arrive with availability and compatibility through an API with different Adobe platforms. In this way all users can take advantage of workflow improvements and customizable creations.