Adobe revolutionizes the world of fashion with its 3D design tools

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With the aim of streamlining and optimizing the development and production of fashion products, as well as their marketing, Adobe Inc has just presented Substance 3D solutions adapted to the retail and fashion sector.

He adds that world-renowned companies such as Amazon, HUGO BOSS, Louis Vuitton, Burberry and Lowe’s are already using them both in their product design and visualization processes, taking into account the high-quality, hyper-realistic results they obtain, thus avoiding the the need to create and send physical samples, accessories or catalogs, as in the creation of digital content to use at the level of marketing experiences.

This way, Adobe helps fashion brands focus on creativity, saving them time and resources, taking into account the increasing pressure on them to launch more products each season, combined with the need for their production processes to be increasingly more sustainable and efficient, and even reduce carbon emissions into the atmosphere,

As Adobe puts it:

product design and marketing teams can create new proposals more efficiently without the need to prepare physical samples and send garments, accessories or product catalogs (…) In addition, this means considerable savings in time and resources, which allows that brands can focus on driving innovative new customer experiences such as virtual fitting rooms, personalized e-commerce solutions and much more.

The Substance 3D suite consists of the following applications: Substance 3D Stagerwhich acts as a virtual photographic studio with all the elements; Substance 3D Samplerto reuse materials and designs already on the market in other products; Substance 3D Designerto create uncomplicated materials and patterns for use in new products; Substance 3D Painter, 3D texturing application that allows you to recreate real characteristics of materials to offer realistic results; Y Substance 3D Modelerto create sketches and concepts of new products by combining virtual reality and traditional desktop creativity.

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All of these Substance 3D applications will have access to the 3D resource library, With more than 15,000 customizable objects, lights, and materials created by world-class specialists and artists, streamlining the process of creating catwalks, sets, and virtual studios.

For Sébastien Deguy, Vice President and Head of 3D at Adobe:

Our Substance 3D ecosystem allows designers to texturing and rendering easily and intuitively. Today’s retailers and e-commerce companies need 3D tools to meet the growing demand for digital content, and Adobe’s collection of Substance 3D apps for retail and fashion reinvents their content processes, unlocking greater creativity and efficiency for these influential industries.”

More information: Adobe