Adobe, recently published “Future of Creativity”, which is the latest study that looks at a lot of data reflecting the economy of multiple creators. Future contains and demonstrates the great effort Adobe has put in since 2020. The company reached the current figure of more than 165 million creators since that year and globally even reaching the figure of 303 million creators. This has not only been a unilateral benefit for the company, as it has also made social, cultural and economic contributions for them. From the sense of work to the mental health and economic stability that it provides them.
More and more Adobe creators in the world
Now with what Future of Creativity presents, you will be able to see the enormous experience and perspective on the economy of creators globally. Likewise, it shows the development from Spain, the United States, the United Kingdom, Germany, Japan, South Korea, Brazil, Australia and France.
The objective of the study is to reflect the work of creators, dividing them into professionals and non-professionals, encompassing all the broad content they develop for their work. All work is projected with the aim of being a special part of the creators, whether they are photographers, filmmakers, designers or illustrators, regardless of whether they are specialized or just practitioners. In the statistics also stand out the influencerswho are considered so from more than 5,000 followers on their social networks.
The future study indicates how the economy of creators from all over the world has been exponentially increased, counting from the year 2020. Speaking specifically of Spain, this area increased by about 10 million creators, in the case of Germany there were about 9 million more; France and the UK had around 8 million more creators.
More and better economy for creators Adobe
Apparently, the report shows that the so-called millennials they cover 42% of the global level in statistics. Although, it should also be noted that this percentage has increased to 45% compared to the United Kingdom and 44% in Germany. Meanwhile, generation Z covers 14% of global creators, even reaching 16% in France and reduced to 12% in Germany.
The online sphere is also covered by at least 23% of creators, meaning 48% of people around the world who aspire to a better experience and freedom in their works on these platforms.. In comparison, 26% is only for the monetary good.
Concluding with the statistics section of this aspect, Spain saw its creators reduced influencers by 9% and increasing by 15% in Germany and 17% in the UK. This group means 14% of creators worldwide.
A new perspective for work
One of the most relevant sections for creators is the economy, giving them a wide variety of full-time or only part-time professional opportunities. Stand out among these groups the so-called generation Z and millennials who tend to explore these job offers.
The study is quite critical, because like other careers and jobs, it requires effort, dedication and a lot of commitment to achieve monetary objectives. Although it still continues as a secondary business, it is clear that the exposure of creators continues to increase, with statistics showing that six out of ten manage to obtain a full-time job in this aspect.
The socio-digital aspect and mental health
It is always a good time to reiterate the social aspect on the internet, especially when statistics indicate 95% in favor of creators who help or promote a social cause on these platforms.
Given this, it is also important to highlight the world apart that the platforms mean for the content they publish, so perhaps this may affect some in some way. Although, around 69% of creators and 84% of influencers they affirm the positive effects of expressing their feelings in the content. Although they also confirm the excess that it means to be constantly creating.