When a product is free, the product is you. A motto in marketing and that is a reality. Without going any further, what all Google services that are free really do is collect our information, mainly for advertising purposes.
And the Pluto TV founder has had a great idea: give us a television in Exchange for seeing advertising on a second screen. Mind you, Pluto TV co-founder Ilya Pozin’s idea isn’t bad at all.
Mainly because manufacturers like LG and Samsung embed advertising into the operating system, and Vizio has acknowledged that it makes more money from advertising than it does from TV sales. So why not give them away?
Telly, the free television with two screens in exchange for advertising
So Ilya Pozin has come up with a great idea: give away televisions that incorporate a second screen, as an advertising sponsor, and that will serve to show ads. And the truth is that the press images that he has shared, and that they collect from The Verge, they look very good. Although there is a side that you will not like at all.
An equipment capable of functioning as a television and that incorporates a sound bar. In addition to displaying ads, it is also capable of displaying a variety of widgets, including sports scores, a news ticker, weather, and stock prices so you don’t miss out on information.
Besides, some ads will only appear on the second screen, while others will use both screens to deliver different advertising than usual and that, with total security, will completely revolutionize the sector.
“When I co-founded Pluto TV, we created a whole new model that offered amazing TV content to viewers for free,” Pozin says in a statement. “Now with Telly, we also offer real TV for free.”
It should be noted that these ads will not pause any content you are viewing on the screen, but they will appear on the second screen, although the ads can use both screens when you are not using the TV. “When the cinema screen (top screen) is not in use, the advertising unit could be brought to life in a fun way by connecting the two,” says Lawrence. “There are literally hundreds of things we’re thinking about to create the most engaging ad experience ever.”
Even They are considering launching a rewards system for viewing ads through a gift card for services like Netflix or Starbucks
What features does the home screen have? We talk about a 55-inch panel with 4K resolution and HDR support. In addition, it will have its own TellyOS operating system, as well as a free dongle with android tv.
Not all that glitters is gold
telly also incorporates 40 different games and direct access to apps like Spotify, but it’s still more limited than Android. The reason? its own interface is the one that works with ads and so on, while we will connect this dongle to enjoy its smart TV features.
The least attractive part? It comes equipped with a camera and microphone. And as you’ve seen from The Verge, Telly’s policies make it clear that “it may collect information about the audio and video content you watch, the channels you watch, and the length of your viewing sessions,” along with information about “That includes everything you do including “physical presence of you and anyone else using the TV at any given time.”
If you don’t care about this clear invasion of privacy, the television will be totally free. On the other hand, if you do not want to share your viewing and activity data, you will have to pay the price of $500.
For now, this service It will arrive in the United States in the summer and a first print run of 500,000 units will be offered. The next step should be landing in Europe…