21 tips for writing content that ranks well on Google

When we write an article we have to think about our readers, that’s obvious, but to get new readers it’s important to be well positioned in Googlesince from there come those “paratroopers” who can become faithful readers with a bit of luck.

With the objective of create good contentwhich is in the top google positions“only” you have to follow these 21 tips that I transmit to you here.

These are the recently published guides on longshot.ai, a compilation worth checking out from time to time.

1 – Create complete and useful content

Detailed, topic-based solutions are the key to creating rich content.‍ By providing everything your readers need to know about a topic, you ensure they don’t need to go elsewhere for more information.

2 – Use images to diversify the content

Imagine eating your favorite dish every day for the next week. At first it will be good, but it ends up boring.

The content is no different. Images are like spices that add flavor and color to the medium. Use screenshots, photos, infographics, charts, videos, memes, GIFs, etc.

Images break up the text and make it more attractive. It evokes certain emotions in your readers, making your content more memorable.

3 – Optimize content for humans before search engines

Human-optimized content will naturally rank higher in search engines.‍ If humans love your content, search engines will follow. But for that to happen, your content needs to be searchable. And that is why SEO becomes important for searchability.

If your content is the best and nobody can see it, is it really the best?

4 – Guarantee error-free content

The presence of too many grammatical errors can put off some readers. Errors of this nature can lead to confusion, leaving users frustrated and unable to continue.

There’s a reason there are dedicated tools and even roles to ensure content is error-free. This is why delivering error-free content is great for user experience, as they are more likely to engage with error-free content.

5 – Check content for readability

What separates the good from the best is in the presentation. As such, you need to make your writing easy to read and understand. This is why it is so important to understand the readability of the content.

Readers are more likely to stick with your content if it’s easy on the eyes.‍ By using proper formatting for ease of reading, you can make your content readable. This also means removing jargon, shortening sentences and paragraphs, and introducing heading tags, lists, and visuals.

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6 – Identify a niche and create custom content

This is the age of personalization.‍ You win by creating content that speaks to your audience and continues the conversation going on inside their heads.

By creating personalized content, you can make a connection with your audience and build trust.

7 – Check the factual accuracy of the content

Trust, credibility and authority; what takes you years to build can be gone in a day.‍ There is a lot of misinformation out there and it’s easy to believe something that isn’t true. For this reason, you should always verify the factual accuracy of content before posting it.

8 – Create original content

Due to the abundance of information available, it is important to create original content to avoid plagiarism.

When you create original content, you can be sure that you’re not violating anyone’s copyright or plagiarizing someone else’s work.

Original content helps build a style that distinguishes one writer from another. After all, it’s not always about writing different things, it’s about writing them differently.

9 – Recycle old content

Content has a really short shelf life.‍ With things changing every two weeks, the only way forward is to regularly refine content, adding patches to keep things relevant. You can include new conclusions and add new sections to your blog to update the content.

Updating your old content can help improve SEO, attract new readers, and keep your existing readers coming back for more.

You can show your readers that you are an authority on the subject and always provide up-to-date and relevant information.

10 – Add authorized links to content

Linking to authoritative or credible resources improves the user experience. Add context and relevance to content.

Adding internal links makes things easier for users and guides their journey. Your readers will want to read more of your content if they enjoy it. This way everyone wins, you, the reader and the search engine.

11 – Take advantage of attractive content with experiences, studies, statistics, etc.

Have you ever wondered why everyone likes stories? For starters, they are personal, identifiable, and add a lot of value.

You can tap into the emotions of your audience and make them connect with your brand. Engage readers with interactive experiences, studies, and other data-driven research. In addition, it establishes authority and trust.

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12 – Share practical tips in your content

If you solve your readers’ problems, they will help you solve yours.

If you want people to read your content, include practical tips that they can use. Your readers will appreciate its value, whether it’s helpful tips for overcoming specific challenges or simply advice on living a better life.

Make sure your advice is concise, easy to follow, and backed up with real-world examples.

Your readers can put into practice what they read and see results. They are likely to come back for more when they see your advice working and are more likely to share it with others.

13 – Use content templates

Content templates provide a well-organized structure and relevant content for your audience.‍ This makes it easier for your users to find the information they need and helps you create more engaging content.

Having a predefined structure for your content ensures that all vital information is included and easy to find. And as for the reader, it makes things predictable for them in a good way.

14 – Share useful resources

An essential aspect of a useful piece of content is allowing users to take away important things. This could include links to helpful websites, downloadable guides or templates, or even tips and tricks you’ve learned in the post.

Making your content really useful will encourage people to keep coming back for more.

15 – Create focused content

Creating content with a clear idea from start to finish is very valuable reading.

It all comes down to understanding user intent. Why do they seek the things they seek? What is your ultimate motive behind this?

When you understand that, you can continue the conversation inside their heads, allowing you to write a compelling title, introduction, body, and conclusion.

16 – Add frequently asked questions in your content

FAQs allow your readers to see what others are asking and address common questions and concerns. By doing this, you build trust and credibility with your audience.

Answering these frequently asked questions on the topic adds depth to the content. Directly answer specific questions a user may have about a topic.

Making your content more user-friendly and useful can ultimately lead to more satisfied readers.

17 – Ensure fewer distractions on the page

Focus is one of a person’s most valuable assets. Imagine seeing a headline you’re really interested in, but then you see an advertisement and get distracted. Or you start reading the post, but then you see a popup and click.

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There are too many sidebars, ads, and links to focus on the content.

Keeping your blog page free of distractions is definitely a good idea. You can make your blog page less cluttered by not posting too many ads, links, or subscription requests.

18 – Content compatible with mobile devices

Blogs generally try to imitate their readers, like using the same platforms, doing similar things, etc. With more people searching the web on their mobile devices, you need to optimize your blogs for them. You could lose a lot of potential traffic if your website is not mobile friendly.

A website that is not mobile friendly will make it difficult for users to read the content. Sometimes the text may be too small, the layout may be wrong, and the user may need to scroll horizontally to read it. It can result in a poor user experience and the user may leave.

Mobile-friendly content can be easily viewed and navigated on smaller screens.

19 – Make your blog easily accessible

Upon entering your blog, the reader should be able to access other pieces of content. If you have written valuable content, the user will probably want to explore your other articles. This is why you should provide breadcrumbs on your website to allow users to access other articles.

You can also use menus to navigate a website and view the structure hierarchy.

20 – Fast Page Load Speed

Imagine fast and then do it faster. Page load speed directly affects the user experience, as even if your content is the best online, the user will leave if it doesn’t load on time.

21 – A single topic for a single audience segment

If you focus on writing for everyone, you won’t write for anyone. Your blog should focus on a single topic and cater to a single market segment. This allows you to zero in on the interests of your target readers and produce content that appeals to them.

Doing so will create a loyal following of readers who will keep coming back for more information and advice from your experts.