13 news that have reached Instagram in 2021

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Instagram is one of the best tools to do grow the visibility of a business. It is a very visual social network that has one of the best engagement rates. In addition, the platform is constantly updated, so it is possible to perform a large number of actions with which to place our content in front of the end user.

Some of the most important features that Instagram has been adding throughout 2021.

For those who have missed something, these are the new features that Instagram has implemented throughout this 2021:

-Professional Dashboard: This dashboard allows you to track account performance, access professional resources, know what hours your audience is online, and grow your business. From this panel you can control the content, receive news and also manage the sales made on the platform.

-Live rooms: Launched in March, Live Video Rooms allow multiple accounts to participate in live video. It is a format that facilitates the creation of content such as live podcasts, interviews or collaborations between brands.

-Remix Reels: This functionality allows users to use reels already created by other accounts and add them to their own reels. In this way, we can not only expand our audience, but we also have new ideas for fresher content as challenges.

-Stickers with subtitles: This functionality creates subtitles for anything the user says in one of their stories. It is a good tool to attract more public, although it is advisable to review each subtitle well before publishing them.

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-Updated Insights: Instagram has added new information to the metrics of its platform. In this way, users will now be able to analyze the operation of their reels and also of their live videos.

-Label «Black-Owned»: This is a feature focused on offering support to the African American community and of color around the world. These labels make it possible to differentiate between businesses, stores, and companies owned by people of color, making it easier for any user to show their support for these brands, as well as finding new opportunities for association or promotion.

-Geo-located stories: Although it is not a new functionality, it was removed from the platform in October 2020. Now it has returned, so we can tag our stories with a geolocator to know where they have been taken.

-Map search: The map search allows you to find nearby shops, businesses, restaurants or cafeterias, using a map that shows our location and the businesses. It is a functionality similar to Google Maps, since it also offers information on prices, schedules and reviews.

-Upload images from computer: One of the most demanded features, especially by community managers and company accounts, was precisely being able to upload photos and videos from the desktop browser version of Instagram, something that is already possible.

-Links in the Stories: Until recently, only verified accounts or accounts with more than 10,000 followers could include links in Stories. From now on, all accounts have the ability to include links to their content thanks to a new type of sticker that allows you to include an outgoing link.

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– Stories threads: Another functionality added by Instagram throughout this year has been a type of sticker that allows you to “respond” to the Story of another user, in this way you can create collaborations or story threads.

-Instagram Collabs: These functionality allows two accounts to participate in the same content. It is a feature that, as its name suggests, allows you to collaborate easily.

-Instagram TV: After years of unsuccessful changes in IGTV, Instagram has made the decision to remove this functionality from the platform. However, it has not completely disappeared, since it will become Instagram TV and will allow you to upload videos of up to 60 minutes that will be shown in the feed like any other content.

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